Digital Transformation Management (M.A.)
Zum Profi für digitale Innovationen werden: mit deinem englischsprachigen Master in Digital Transformation Management!

Digital Transformation Management Master studieren: Digitale Innovationen vorantreiben und globale Erfolge steuern
Die digitale Transformation ist weit mehr als ein Trend – sie ist die Grundlage für Innovation und Wettbewerbsfähigkeit in einer zunehmend vernetzten Welt. Mit dem Master Digital Transformation Management wirst du zum strategischen Kopf, der Unternehmen erfolgreich durch diesen Wandel führt. Hier lernst du, digitale Technologien als Treiber für neue Geschäftsmodelle zu nutzen und ձäԻܲԲdz nachhaltig zu gestalten.
Das Digital Transformation Management Masterstudium vermittelt dir nicht nur die Fähigkeiten, digitale Strategien zu entwickeln, sondern auch, sie erfolgreich umzusetzen. Von agilen Methoden und Innovationsmanagement ü Big Data und künstliche Intelligenz bis hin zur Analyse und Optimierung digitaler Prozesse – du eignest dir Wissen an, das dich für Führungsaufgaben qualifiziert. Praxisprojekte und enge Kooperationen mit Unternehmen sorgen dafür, dass du dein Know-how direkt anwendest und wertvolle Erfahrungen sammelst.
Als Expert:in für digitale Transformation eröffnen sich dir vielfältige Karriereoptionen – sei es in der Beratung, im Management oder in der Entwicklung neuer digitaler Geschäftsmodelle. Mit diesem Masterstudium bist du bestens gerüstet, um nicht nur auf Veränderungen zu reagieren, sondern sie aktiv mitzugestalten. Setze den nächsten Schritt in deiner Karriere und werde zur treibenden Kraft im digitalen Wandel!

Lerninhalte
Agile Mindset & Agile Methods
3
ECTS
- Agile Foundations (theory & practice, incl. examples and mini tasks
- Agile Mindset
- Agile Practices and software fostering agile methods
- Agile Methods
- Agile Transformation of Organizations
Agile Mindset & Agile Methods
3
ECTS
- Agile Foundations (theory & practice, incl. examples and mini tasks
- Agile Mindset
- Agile Practices and software fostering agile methods
- Agile Methods
- Agile Transformation of Organizations
Mastering Change Management
3
ECTS
- Definition and context
- Organizations and the environmental change
- The formal and informal subsystem of change
- Forms of change
- Frequency and magnitude of change
- Organizational responses to change
- Resistance, commitment and readiness to change
- Implementing change management
- Change Funnel
- Change Communication
- Culture and the organizational change
- Politics and the organizational change
- Power and the organizational change
Mastering Change Management
3
ECTS
- Definition and context
- Organizations and the environmental change
- The formal and informal subsystem of change
- Forms of change
- Frequency and magnitude of change
- Organizational responses to change
- Resistance, commitment and readiness to change
- Implementing change management
- Change Funnel
- Change Communication
- Culture and the organizational change
- Politics and the organizational change
- Power and the organizational change
Data & Analytics
3
ECTS
- Data- and evidence-based decision making
- Differentiation between data, insight and evidence
- Characteristics of data
- Relevance and consequences of data quality
- Use case analysis for data-driven decisions
- Sampling, statistical significance, statistical methods
- Data visualization and report building
- Behavioral foundation of human decision making
- Errors and flaws in human information processing and decision making
- AI and automation
- Current business applications for AI and automation
Data & Analytics
3
ECTS
- Data- and evidence-based decision making
- Differentiation between data, insight and evidence
- Characteristics of data
- Relevance and consequences of data quality
- Use case analysis for data-driven decisions
- Sampling, statistical significance, statistical methods
- Data visualization and report building
- Behavioral foundation of human decision making
- Errors and flaws in human information processing and decision making
- AI and automation
- Current business applications for AI and automation
Applied Business Programming & Analytics
3
ECTS
- Business problem analysis, complexity reduction and modularization
- Designing a software solution process
- Understanding the data flow
- Software evaluation and effort estimation
- Software progress reporting and tracking
- Software selection
- Requirements document or wireframe
- Programming and implementation solution
- Versioning, incremental refinement and development of solution
- Testing of solution
- Bug fixing of solution
- Preparation of demoing
Applied Business Programming & Analytics
3
ECTS
- Business problem analysis, complexity reduction and modularization
- Designing a software solution process
- Understanding the data flow
- Software evaluation and effort estimation
- Software progress reporting and tracking
- Software selection
- Requirements document or wireframe
- Programming and implementation solution
- Versioning, incremental refinement and development of solution
- Testing of solution
- Bug fixing of solution
- Preparation of demoing
Event Management (Ted Talk) Seminar
3
ECTS
- Basics of event management
- Objective of the event and different types of events
- The event as a marketing and communication tool
- Planning and preparation
- Event execution
- Tasks and role of the event manager
- Choosing the right venue
- Personnel selection
Event Management (Ted Talk) Seminar
3
ECTS
- Basics of event management
- Objective of the event and different types of events
- The event as a marketing and communication tool
- Planning and preparation
- Event execution
- Tasks and role of the event manager
- Choosing the right venue
- Personnel selection
Experience Lab: Search Engine Marketing
3
ECTS
- Introduction: definition
- Search Engine Optimization / SEO
- Keyword research
- On-page SEO
- Web analytics and SEO tools
- Search Engine Advertising/ SEA
- Campaign settings
Experience Lab: Search Engine Marketing
3
ECTS
- Introduction: definition
- Search Engine Optimization / SEO
- Keyword research
- On-page SEO
- Web analytics and SEO tools
- Search Engine Advertising/ SEA
- Campaign settings
Strategic Digital & Social Media Marketing
3
ECTS
- Concepts: Online Marketing/ Digital Marketing
- Digital marketing sub-disciplines and major activity areas
- Performance measurement using Web analytics (e.g. Metrics and Tools)
- Data-driven Advertising
- Programmatic Advertising
- Legal and ethical aspects of digital marketing (e.g., EU’s General Data Protection Regulation (GDPR))
- Strategic planning and design of a social media marketing campaign
Strategic Digital & Social Media Marketing
3
ECTS
- Concepts: Online Marketing/ Digital Marketing
- Digital marketing sub-disciplines and major activity areas
- Performance measurement using Web analytics (e.g. Metrics and Tools)
- Data-driven Advertising
- Programmatic Advertising
- Legal and ethical aspects of digital marketing (e.g., EU’s General Data Protection Regulation (GDPR))
- Strategic planning and design of a social media marketing campaign
Digital Organization, Automation & Technology
3
ECTS
- Basic concepts
- Fundamentals
- Characteristics of the digital organization
- Digital maturity models, digital maturity assessment
- Summary: Capabilities of digitally transformed companies
- Digital transformation of the organization – Case studies: Born-digital companies Digitally transformed companies
Digital Organization, Automation & Technology
3
ECTS
- Basic concepts
- Fundamentals
- Characteristics of the digital organization
- Digital maturity models, digital maturity assessment
- Summary: Capabilities of digitally transformed companies
- Digital transformation of the organization – Case studies: Born-digital companies Digitally transformed companies
Digital Strategizing
3
ECTS
- Fundamentals
- Starting points for digital strategies (selection)
- Challenges in introducing digital strategies – four fights
- Identification of success factors for digital strategies (selection)
- Agile strategy management
- Social and ethical aspects of digital strategies
Digital Strategizing
3
ECTS
- Fundamentals
- Starting points for digital strategies (selection)
- Challenges in introducing digital strategies – four fights
- Identification of success factors for digital strategies (selection)
- Agile strategy management
- Social and ethical aspects of digital strategies
Business Models & Systems in a Digital Era
3
ECTS
- In this course, students acquire skills to develop and evaluate digital business models and learn how selected business systems and applications can improve a company’s performance.
- Students know the function, structure and types of business models and selected systems and can describe and explain how and to what extent business models change.
- They understand the impact of digital technologies and business systems and the relevance of data for high performing business models.
- They can explain the need to adapt existing business models or develop new ones in the face of the growing importance of digitalization in diverse industries.
- Students are familiar with state-of-the-art business model frameworks and apply them to support digital business model development.
- They develop their own digital business models, present their ideas in a pitch format and evaluate their results.
Business Models & Systems in a Digital Era
3
ECTS
- In this course, students acquire skills to develop and evaluate digital business models and learn how selected business systems and applications can improve a company’s performance.
- Students know the function, structure and types of business models and selected systems and can describe and explain how and to what extent business models change.
- They understand the impact of digital technologies and business systems and the relevance of data for high performing business models.
- They can explain the need to adapt existing business models or develop new ones in the face of the growing importance of digitalization in diverse industries.
- Students are familiar with state-of-the-art business model frameworks and apply them to support digital business model development.
- They develop their own digital business models, present their ideas in a pitch format and evaluate their results.
Business Coding
3
ECTS
- Introduction to software development
- The Internet (components, client-server-database communication)
- Understand how to modularize a business problem into components (front-end, back-end, databases, APIs)
- Coding in JavaScript, or Python
- Understanding data assignment/updates, data types, loops, selection statements, structured data, functions and methods)
- Documenting, testing, and debugging of scripts
- Data privacy and security (authorization, authentication, and encryption)
Business Coding
3
ECTS
- Introduction to software development
- The Internet (components, client-server-database communication)
- Understand how to modularize a business problem into components (front-end, back-end, databases, APIs)
- Coding in JavaScript, or Python
- Understanding data assignment/updates, data types, loops, selection statements, structured data, functions and methods)
- Documenting, testing, and debugging of scripts
- Data privacy and security (authorization, authentication, and encryption)
Master Thesis Tutorial
2
ECTS
During the Master Thesis Tutorial you will learn the fundamentals for your Master thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.
Master Thesis Tutorial
2
ECTS
During the Master Thesis Tutorial you will learn the fundamentals for your Master thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.
Internship or Study Abroad
10
ECTS
You can choose between an internship (lasting at least eight weeks) or a semester abroad at one of our partner universities.
Internship or Study Abroad
10
ECTS
You can choose between an internship (lasting at least eight weeks) or a semester abroad at one of our partner universities.
Master Thesis
18
ECTS
During your 4th semester you are working on your Master thesis. You have 19 weeks to complete your thesis and the subject is freely selectable. A supervisor from will support you and you can write the thesis in collaboration with a company as well. Or you can write your thesis in connection with a stay abroad.
Master Thesis
18
ECTS
During your 4th semester you are working on your Master thesis. You have 19 weeks to complete your thesis and the subject is freely selectable. A supervisor from will support you and you can write the thesis in collaboration with a company as well. Or you can write your thesis in connection with a stay abroad.
Interdisciplinary Elective
3
ECTS
By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. An interdisciplinary elective is an elective from another discipline than your own specialization.
Interdisciplinary Elective
3
ECTS
By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. An interdisciplinary elective is an elective from another discipline than your own specialization.
Business Elective
3
ECTS
A business elective is a business or management-related elective course.By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge.
Business Elective
3
ECTS
A business elective is a business or management-related elective course.By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge.
Integrative Case Studies
3
ECTS
- Focused review of the curriculum content
- Pre-assessment quiz/ content area assessment as benchmark for students’ status quo
- Guide and Strategic Plan to Case Study Analysis
- Writing a proper Case Study Analysis report
- Developing proper answers to Case questions, applying the relevant theoretical knowledge and frameworks
- In-depth Case Study Analysis with focus all subject areas of the curriculum
- In-depth Case Study Analysis with special focus on Strategic Management
Integrative Case Studies
3
ECTS
- Focused review of the curriculum content
- Pre-assessment quiz/ content area assessment as benchmark for students’ status quo
- Guide and Strategic Plan to Case Study Analysis
- Writing a proper Case Study Analysis report
- Developing proper answers to Case questions, applying the relevant theoretical knowledge and frameworks
- In-depth Case Study Analysis with focus all subject areas of the curriculum
- In-depth Case Study Analysis with special focus on Strategic Management
Venture Lab
4
ECTS
- Discovering and evaluating entrepreneurial opportunities
- Developing business ideas from opportunities (e.g. based on using Design Thinking, Personas and User Stories).
- Feasibility analysis of business ideas<
- Transferring the idea into a Business Model
- Business Model and its building blocks (value proposition, customers segments, channels, customer relationships, revenue model, key partners, key activities, key resources, cost structure)
- Business Plan: Introduction, Sample Case and General Outline
- Developing the details of the business plan
- Finding sources of financing: Business angels; Private equity; Start up financing; Venture capital investors<
- Preparing a pitch deck for successfully presenting the new venture business plan
Venture Lab
4
ECTS
- Discovering and evaluating entrepreneurial opportunities
- Developing business ideas from opportunities (e.g. based on using Design Thinking, Personas and User Stories).
- Feasibility analysis of business ideas<
- Transferring the idea into a Business Model
- Business Model and its building blocks (value proposition, customers segments, channels, customer relationships, revenue model, key partners, key activities, key resources, cost structure)
- Business Plan: Introduction, Sample Case and General Outline
- Developing the details of the business plan
- Finding sources of financing: Business angels; Private equity; Start up financing; Venture capital investors<
- Preparing a pitch deck for successfully presenting the new venture business plan
Business Simulation Game
3
ECTS
In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.
Business Simulation Game
3
ECTS
In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.
Interdisciplinary Elective
3
ECTS
By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. An interdisciplinary elective is an elective from another discipline than your own specialization.
Interdisciplinary Elective
3
ECTS
By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. An interdisciplinary elective is an elective from another discipline than your own specialization.
Business Elective
3
ECTS
A business elective is a business or management-related elective course.By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge.
Business Elective
3
ECTS
A business elective is a business or management-related elective course.By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge.
Value Based Management
3
ECTS
- Value maximization and corporate objectives, shareholder value and stakeholder value approach
- Financial measurement of corporate strategies and competitive advantage: the principles
- Shortcomings of traditional profitability ratios for a value-based management
- Economic Value Added, Cash Value Added
- Identifying the drivers of value creation and investment decision-making
- Management compensation and incentives for value creation
Value Based Management
3
ECTS
- Value maximization and corporate objectives, shareholder value and stakeholder value approach
- Financial measurement of corporate strategies and competitive advantage: the principles
- Shortcomings of traditional profitability ratios for a value-based management
- Economic Value Added, Cash Value Added
- Identifying the drivers of value creation and investment decision-making
- Management compensation and incentives for value creation
Business Project
6
ECTS
The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation, related to the field of their specialization.
By the end of the module students should be able to:
- Define project goals for the “client”.
- Work under the set timeframe and agreed project scope.
- Cooperate in the international project teams.
- Evaluate markets/ industries/ competitive landscapes.
- Develop possible strategic directions for the “client” business.
- Formulate recommendations.
Business Project
6
ECTS
The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation, related to the field of their specialization.
By the end of the module students should be able to:
- Define project goals for the “client”.
- Work under the set timeframe and agreed project scope.
- Cooperate in the international project teams.
- Evaluate markets/ industries/ competitive landscapes.
- Develop possible strategic directions for the “client” business.
- Formulate recommendations.
Corporate Governance
3
ECTS
- Historical developments around the world
- Directors and board structures in different parts of the world
- Family business governance
- Role of institutional investors
- Corporate governance in mergers and acquisitions
- Socially responsible investments
- Corporate governance in different regions
Corporate Governance
3
ECTS
- Historical developments around the world
- Directors and board structures in different parts of the world
- Family business governance
- Role of institutional investors
- Corporate governance in mergers and acquisitions
- Socially responsible investments
- Corporate governance in different regions
International Project Management
2
ECTS
- Social competence: Communication, motivation, groups and team structures, leadership, conflict management
- Methodological competence: Structural aspects, time management, cost management, human resource management, creativity and problem solving
- Organisational competence: Quality management, documentation, risk management, project start and closure
International Project Management
2
ECTS
- Social competence: Communication, motivation, groups and team structures, leadership, conflict management
- Methodological competence: Structural aspects, time management, cost management, human resource management, creativity and problem solving
- Organisational competence: Quality management, documentation, risk management, project start and closure
Sustainable Supply Chain Management
3
ECTS
- Defining the state of a sustainable supply chain based on actual trends
- Discussion of various theoretical concepts (e.g. Stakeholder Theory, Slack Resource Theory) and their implications for sustainable supply chain management
- Defining a “New Normal” of how to do business (e.g. circular economy, regenerative business models, carbon literacy training)
- Sustainable Marketing (definition, Green Marketing Strategy Mix, Green Washing and Sustainable Consumer Buying Behaviour)
- Sustainable Procurement (definition, Sustainable Procurement Process Model with a focus on sustainable supplier relationship management; new trends like circular procurement)
- Sustainable Logistics
- Sustainable Design
- Carbon Emission / Human Rights in global supply chains
Sustainable Supply Chain Management
3
ECTS
- Defining the state of a sustainable supply chain based on actual trends
- Discussion of various theoretical concepts (e.g. Stakeholder Theory, Slack Resource Theory) and their implications for sustainable supply chain management
- Defining a “New Normal” of how to do business (e.g. circular economy, regenerative business models, carbon literacy training)
- Sustainable Marketing (definition, Green Marketing Strategy Mix, Green Washing and Sustainable Consumer Buying Behaviour)
- Sustainable Procurement (definition, Sustainable Procurement Process Model with a focus on sustainable supplier relationship management; new trends like circular procurement)
- Sustainable Logistics
- Sustainable Design
- Carbon Emission / Human Rights in global supply chains
Corporate Social Responsibility
3
ECTS
- Cornerstones of sustainable management
- CSR as management approach
- Practical approaches of organizational effectiveness
- Tools for CSR implementation
- CSR and financial performance
- Life cycle assessment
Corporate Social Responsibility
3
ECTS
- Cornerstones of sustainable management
- CSR as management approach
- Practical approaches of organizational effectiveness
- Tools for CSR implementation
- CSR and financial performance
- Life cycle assessment
Language & Communication Skills
2
ECTS
The “Scholarly Writing and Analysis” course is offered for German native speakers. German as a foreign language is offered as an obligatory course for Non-native German speakers.
Language & Communication Skills
2
ECTS
The “Scholarly Writing and Analysis” course is offered for German native speakers. German as a foreign language is offered as an obligatory course for Non-native German speakers.
Innovation Management & Digital Transformation
3
ECTS
- Diagnosing the change context: diffusion and dynamics of innovation
- Sources & types of innovation
- Product/service, process & business model innovation
- Individual and corporate creativity
- Strategic innovation management & the innovation process incl. New Product Development (NPD)
- Introduction to digitalization, digital age & digital divide
- Digital drivers & disruptive forces
- Technological drivers of digital transformation
- Socio-technological change associated with the adoption of the mentioned drivers
- Introduction to the digital organization & digital business models
- Impact of digitalization on the value chain (Industry 4.0)
- Digitalization-related innovation theories & technology management
- Digitalization leadership & organisational transformation concepts
- Change management & transformational leadership
- Agility and VUCA world
- SCRUM and Design Thinking
Innovation Management & Digital Transformation
3
ECTS
- Diagnosing the change context: diffusion and dynamics of innovation
- Sources & types of innovation
- Product/service, process & business model innovation
- Individual and corporate creativity
- Strategic innovation management & the innovation process incl. New Product Development (NPD)
- Introduction to digitalization, digital age & digital divide
- Digital drivers & disruptive forces
- Technological drivers of digital transformation
- Socio-technological change associated with the adoption of the mentioned drivers
- Introduction to the digital organization & digital business models
- Impact of digitalization on the value chain (Industry 4.0)
- Digitalization-related innovation theories & technology management
- Digitalization leadership & organisational transformation concepts
- Change management & transformational leadership
- Agility and VUCA world
- SCRUM and Design Thinking
Strategic Analysis & Management
3
ECTS
- Strategy making process and strategic reasoning: cognitive process of strategy
creation through the prism of logic and intuition - Setting strategic purpose in the context of responsible stakeholder management
- Advanced external environment analysis: markets, industries and competitive
landscapes in static and dynamic perspective in the domestic and international
context - Diagnosing and managing strategic capability through national borders over time
- Cultural and institutional context of strategic management: concepts, frameworks
and analytical tools - Generic and interactive business strategies, inside-out and outside-in perspective on
achieving and sustaining competitive advantage internationally - Network-level strategies
- Corporate development and configuration: strategic options and portfolio matrices
- Strategy formation
- Strategic change and corporate restructuring
- Strategic renewal
- Strategy evaluation and strategic controls: tools and methods
- Organizing for success
Strategic Analysis & Management
3
ECTS
- Strategy making process and strategic reasoning: cognitive process of strategy
creation through the prism of logic and intuition - Setting strategic purpose in the context of responsible stakeholder management
- Advanced external environment analysis: markets, industries and competitive
landscapes in static and dynamic perspective in the domestic and international
context - Diagnosing and managing strategic capability through national borders over time
- Cultural and institutional context of strategic management: concepts, frameworks
and analytical tools - Generic and interactive business strategies, inside-out and outside-in perspective on
achieving and sustaining competitive advantage internationally - Network-level strategies
- Corporate development and configuration: strategic options and portfolio matrices
- Strategy formation
- Strategic change and corporate restructuring
- Strategic renewal
- Strategy evaluation and strategic controls: tools and methods
- Organizing for success
Empirical Research Methods
3
ECTS
- Development of a research question
- Primary vs. secondary data
- Steps of research process
- Research designs
- Quantitative and qualitative data
- Structured methods of data collection: questionnaire and structured interview
- Un- and semi-structured methods: qualitative interview and focus group
- Quantitative and qualitative content analysis
- Ethical considerations of data collection
- Sampling
- Data analysis using statistical software programs (SPSS)
- Univariate analysis, bivariate analysis (crosstab and correlation), multiple linear regression
- Writing a research report – structural and other formal requirements
Empirical Research Methods
3
ECTS
- Development of a research question
- Primary vs. secondary data
- Steps of research process
- Research designs
- Quantitative and qualitative data
- Structured methods of data collection: questionnaire and structured interview
- Un- and semi-structured methods: qualitative interview and focus group
- Quantitative and qualitative content analysis
- Ethical considerations of data collection
- Sampling
- Data analysis using statistical software programs (SPSS)
- Univariate analysis, bivariate analysis (crosstab and correlation), multiple linear regression
- Writing a research report – structural and other formal requirements
Business Economics
3
ECTS
- Analysis of demand, supply, and market equilibrium
- Theory of consumer choice
- Theory of the firm, production and cost analysis
- Market structures: perfect competition, monopoly, monopolistic competition, oligopoly, contestable markets
- Game theory
- Pricing strategies
- Factor markets, labor economics
- Economics of information
- Industrial organization
- Limitations of markets and interventions by the government
- Econometric techniques related to these topics
Business Economics
3
ECTS
- Analysis of demand, supply, and market equilibrium
- Theory of consumer choice
- Theory of the firm, production and cost analysis
- Market structures: perfect competition, monopoly, monopolistic competition, oligopoly, contestable markets
- Game theory
- Pricing strategies
- Factor markets, labor economics
- Economics of information
- Industrial organization
- Limitations of markets and interventions by the government
- Econometric techniques related to these topics
Warum UNIVERSITY?
Dein Weg zur
Der Einstieg in dein Master-Studium an der University of Applied Sciences ist so individuell wie du selbst – und dabei unkompliziert gestaltet. Mit unserem benutzerfreundlichen Online-Bewerbungsverfahren kannst du dich bequem von üall aus bewerben, ganz ohne Numerus Clausus.
Anstatt von starren Zugangsvoraussetzungen erwartet dich bei uns ein persönliches Auswahlverfahren, das deine ä und Potenziale in den Mittelpunkt stellt. Egal, ob du dich für ein duales, berufsbegleitendes oder Vollzeit-Studium entscheidest, die University bietet dir die optimale Verbindung von Theorie und Praxis.

Zulassungsvoraussetzungen
Die Zugangsvoraussetzungen für dein Master-Studium an der University of Applied Sciences variieren je nach Studiengang .
Deadlines
Die Bewerbungsfrist ist Գä offen, selbst vor deinem Abitur. Für duale Studiengänge solltest du ausreichend Vorlaufzeit einplanen, damit wir deinen passenden Praxispartner finden können. Der Studienstart ist flexibel: zum Wintersemester oder, bei ausgewählten Programmen, auch zum Sommersemester. Eine ڰüپ Bewerbung ist besonders wichtig, um begrenzte Studienplätze zu sichern und eventuell notwendige Visa rechtzeitig zu beantragen.
Finanzierung
Ein duales oder berufsbegleitendes Studium wird oft durch den Praxispartner finanziert, der zugleich eine wertvolle berufliche Begleitung bietet. Ein Vollzeitstudium lässt sich hingegen durch zahlreiche ööٱ wie ö oder Stipendien individuell gestalten, um dir eine optimale Verbindung von persönlicher Entwicklung und akademischer Zukunft zu ermöglichen.
Maximal Praxisah
Durch unseren Ansatz, Theorie und Praxis zu verbinden, kannst du während deinem Master-Studium dein erlerntes Wissen direkt anwenden und wertvolle Einblicke in die reale Arbeitswelt gewinnen.
Business Projects
Im Rahmen der Business Projects an der International Business School haben Studierende die Möglichkeit, gemeinsam mit renommierten Unternehmen an äٲԲ Projekten zu arbeiten. Diese praxisorientierte Lehrform verbindet theoretisches Wissen mit konkreten wirtschaftlichen Fragestellungen und gewährt tiefe Einblicke in berufliche Abläufe.
Unternehmenskooperation
Dank eines Netzwerks von ü 1.300 etablierten Unternehmen aus diversen Branchen profitieren Studierende von exklusiven Einblicken in die Arbeitswelt. Diese Kooperationen eröffnen nicht nur spannende Perspektiven, sondern fördern auch die Entwicklung wichtiger Kontakte und bieten nachhaltige Karrieremöglichkeiten.
Praktikum/Berufserfahrung
Ob in Form von Pflichtpraktika, die fester Bestandteil vieler Studiengänge sind, oder durch die Integration von Berufserfahrung in duale und berufsbegleitende Programme: Du kannst dein Fachwissen direkt in der realen Arbeitswelt anwenden.
WIE FINDE ICH MEINEN PERFEKTEN KARRIEREWEG?
Der Career Service und das Talent Development der unterstützen dich dabei, dein ideales Partnerunternehmen zu finden. Mit 1:1-Coachings, Workshops und einem breiten Netzwerk an Unternehmenspartnern begleiten wir dich ü deine gesamte Studienzeit hinweg. Gemeinsam entwickeln wir eine Strategie, die zu deinen ä und Karrierezielen passt.

Ablauf und Präsenzzeiten deS Masterstudiums


Inspiration und Impact – Das sagen unsere Alumni
Lass dich von den Erfahrungen unserer Alumni inspirieren und entdecke, wie das Master-Studium an der ihre berufliche und persönliche Entwicklung geprägt hat.
FAQ: Die wichtigsten Fragen zum Masterstudium Digital Transformation Management
Hier findest du Antworten auf alle wichtigen Fragen rund um dein Masterstudium in Digital Transformation Management. Solltest du weitere Fragen haben, kannst du uns jederzeit gerne kontaktieren.
Was ist Digital Transformation Management?
Digital Transformation Management befasst sich mit der strategischen Planung, Umsetzung und Steuerung digitaler ձäԻܲԲdz in Unternehmen. Ziel ist es, Unternehmen dabei zu unterstützen, neue digitale Geschäftsmodelle zu entwickeln, technologische Innovationen zu integrieren und wettbewerbsfähig zu bleiben.
Kernbereiche des Digital Transformation Managements:
- Digitale Geschäftsmodelle und Strategie: Entwicklung innovativer Geschäftsmodelle, die auf digitalen Technologien basieren.
- Change Management und Organisationsentwicklung: Begleitung von Unternehmen durch digitale Transformationsprozesse und Einführung agiler Arbeitsweisen.
- Technologie und Innovation: Anwendung neuer Technologien wie Künstliche Intelligenz (KI), Blockchain oder Internet of Things (IoT) zur Optimierung von Geschäftsprozessen.
- Datenanalyse und Künstliche Intelligenz: Nutzung von Big Data und Machine Learning zur datengetriebenen Entscheidungsfindung.
- Digital Leadership und Unternehmenskultur: Entwicklung von Führungskompetenzen für die digitale Arbeitswelt und Gestaltung einer innovationsfördernden Unternehmenskultur.
- Digitale Marketingstrategien und Automatisierung: Einsatz von digitalen Marketingtools, Automatisierung und KI zur Verbesserung von Kundenerlebnissen und Markenstrategien.
Warum lohnt sich ein Master in Digital Transformation Management auf Englisch?
Ein Master in Digital Transformation Management vermittelt dir die notwendigen Fähigkeiten, um digitale Initiativen in Unternehmen zu leiten und Transformationen strategisch zu steuern. Du wirst optimal auf Karrieren in den Bereichen digitale Strategie, Projektmanagement und Unternehmensberatung vorbereitet. Angesichts der wachsenden Bedeutung von digitaler Transformation sind Absolvent:innen stark nachgefragt, insbesondere vo Unternehmen, die sich an neue technologische Entwicklungen anpassen müssen.
Das Studium qualifiziert dich für Führungspositionen in der digitalen Wirtschaft, sei es in Unternehmensberatung, Innovationsmanagement, IT-Strategie oder digitalen Geschäftsbereichen großer Unternehmen. Dabei stehen Themen wie digitale Geschäftsmodelle, Change Management, Künstliche Intelligenz (KI) und datengetriebene Entscheidungsfindung im Fokus.
Warum auf Englisch studieren?
- Internationale Karrierechancen: Digitale Transformation ist ein globales Thema – ein englischsprachiger Master bereitet dich optimal auf internationale Unternehmen und globale Projekte vor.
- Zugang zu globalen Best Practices: Viele Innovationen und Forschungsergebnisse stammen aus dem englischsprachigen Raum – du lernst die neuesten Entwicklungen aus erster Hand.
- Erweiterung deiner Sprachkompetenz: Englisch ist die Weltsprache der Digitalisierung, Technologie und Wirtschaft – mit diesem Studium stärkst du deine Sprachkompetenz für eine internationale Karriere.
- ٷɴǰ쾱Բ-öٱ: Durch ein englisches Studienprogramm hast du die Chance, mit internationalen Studierenden und Expert:innen in Kontakt zu kommen und dein professionelles Netzwerk weltweit auszubauen.
Mit diesem Studium wirst du zur gefragten Fachkraft, die Unternehmen durch digitale Veränderungen führt, innovative Lösungen entwickelt und neue Technologien strategisch einsetzt – und das auf internationalem Niveau.
Wie lange dauert das Masterstudium?
Das Masterstudium in Digital Transformation Management dauert in der Regel 4 Semester (2 Jahre) und endet mit dem Master of Arts (M.A.).
Gibt es einen NC?
In der Regel gibt es für den Digital Transformation Management Master-Studiengang keinen Numerus Clausus (NC). Die Zulassung erfolgt auf Grundlage deines Bachelorabschlusses.
Was sind die Voraussetzungen für den Master in Digital Transformation Management?
Für den englischen Master-Studiengang benötigen Bewerber:innen einen anerkannten Bachelorabschluss in Wirtschaft, IT oder einem verwandten Fachbereich. Da das Studium vollständig auf Englisch unterrichtet wird, sind gute Englischkenntnisse erforderlich.
Wie läuft das Masterstudium Digital Transformation Management ab?
Der Master in Digital Transformation Management (M.A.) kombiniert Vorlesungen, Seminare und praxisnahe Projekte mit Industriepartnern. Studierende erhalten praktische Erfahrung durch die Arbeit an realen Herausforderungen der digitalen Transformation.
Wo kann ich den Master in Digital Transformation Management studieren?
Digital Transformation Management im Master kannst du an unserem Standort in ö auf Englisch studieren.
Was lernt man im Master Digital Transformation Management? Was sind die Studieninhalte?
Im Masterstudium Digital Transformation Management lernst du digitale Geschäftsmodelle, datengetriebene Entscheidungsfindung, künstliche Intelligenz im Business, IT-Governance, Innovationsmanagement und agiles Projektmanagement.
Wie viel verdient man nach dem Masterstudium?
Absolvent:innen verdienen in der Regel zwischen 50.000 und 70.000 Euro pro Jahr, abhängig von Branche und Position. Mit wachsender Berufserfahrung sind höhere Gehälter möglich.
Kann ich im Master-Studiengang Digital Transformation Management ein Auslandssemester machen?
Ja, im vierten Semester kannst du entweder ein Semester im Ausland studieren und dort deine Masterthesis schreiben oder ein mindestens sieben-wöchiges Praktikum absolvieren.
Noch Fragen?
Du hast Fragen zu unseren Bachelor- oder Master-Studiengängen? Vereinbare jetzt ganz unkompliziert deinen persönlichen Beratungstermin – online oder vor Ort! Unser Team unterstützt dich individuell und unverbindlich auf deinem Weg zum passenden Studium.
