International Business (M.A.)
Starte global durch – mit dem Master International Business zum Erfolg in internationalen Märkten!

International Business: Dein Master für eine internationale Karriere im Management
Die Globalisierung bringt Unternehmen stetig neue Herausforderungen – besonders für international agierende Konzerne. Gefragt sind Führungspersönlichkeiten, die strategisch denken, interkulturell handeln und fundiertes wirtschaftliches Wissen mitbringen. Mit dem englischen Master in International Business bereitest du dich auf diese Anforderungen vor. In nur vier Semestern entwickelst du die Fähigkeiten, um im mittleren und höheren Management nachhaltige und wegweisende Entscheidungen zu treffen. Der Unterricht findet auf Englisch statt, und unsere Dozent:innen mit internationalem Hintergrund sowie praxisnaher Expertise machen den Studiengang zu einer idealen Grundlage für eine globale Karriere.
Im Studium baust du umfassende Kompetenzen im internationalen Management auf. Du beschäftigst dich mit Themen wie strategischem und wertebasiertem Management, Leadership und Change-Management, International Economics, Business Development und Accounting. Dabei erhältst du nicht nur theoretisches Wissen, sondern lernst auch, wie kleine Entscheidungen große Auswirkungen auf globale Unternehmen haben. Im zweiten und dritten Semester hast du die Möglichkeit, deinen Schwerpunkt durch Wahlkurse individuell zu gestalten und deine Interessen zu vertiefen.

Lerninhalte
International Corporate Finance
3
ECTS
- Overview of corporate finance(ing) and company structures
- Present values
- Future values
- Introduction to valuing stocks
- NPV and other investment criteria
- Decision making with NPV and other criterial
- Working capital management
- Efficient Markets and Behavioural Finance
International Corporate Finance
3
ECTS
- Overview of corporate finance(ing) and company structures
- Present values
- Future values
- Introduction to valuing stocks
- NPV and other investment criteria
- Decision making with NPV and other criterial
- Working capital management
- Efficient Markets and Behavioural Finance
Financials for Management and Marketing
3
ECTS
- Formal rules and assumptions, national law, IFRS, US-GAAP
- The system of financial statements and accounts
- Accounting for services and merchandising
- Inventory valuation
- Receivables and Liabilities
- Plant, natural and intangible assets
- Ratio analysis
- Presentation of financial statements and overview of investment accounting standards
- Types of business combinations, joint ventures
- Consolidation on date of acquisition, impairment
- Consolidation subsequent to acquisition date
Financials for Management and Marketing
3
ECTS
- Formal rules and assumptions, national law, IFRS, US-GAAP
- The system of financial statements and accounts
- Accounting for services and merchandising
- Inventory valuation
- Receivables and Liabilities
- Plant, natural and intangible assets
- Ratio analysis
- Presentation of financial statements and overview of investment accounting standards
- Types of business combinations, joint ventures
- Consolidation on date of acquisition, impairment
- Consolidation subsequent to acquisition date
Business Models & Systems in a Digital Era
3
ECTS
- In this course, students acquire skills to develop and evaluate digital business models and learn how selected business systems and applications can improve a company’s performance.
- Students know the function, structure and types of business models and selected systems and can describe and explain how and to what extent business models change.
- They understand the impact of digital technologies and business systems and the relevance of data for high performing business models.
- They can explain the need to adapt existing business models or develop new ones in the face of the growing importance of digitalization in diverse industries.
- Students are familiar with state-of-the-art business model frameworks and apply them to support digital business model development.
- They develop their own digital business models, present their ideas in a pitch format and evaluate their results.
Business Models & Systems in a Digital Era
3
ECTS
- In this course, students acquire skills to develop and evaluate digital business models and learn how selected business systems and applications can improve a company’s performance.
- Students know the function, structure and types of business models and selected systems and can describe and explain how and to what extent business models change.
- They understand the impact of digital technologies and business systems and the relevance of data for high performing business models.
- They can explain the need to adapt existing business models or develop new ones in the face of the growing importance of digitalization in diverse industries.
- Students are familiar with state-of-the-art business model frameworks and apply them to support digital business model development.
- They develop their own digital business models, present their ideas in a pitch format and evaluate their results.
Digital Strategizing
3
ECTS
- Fundamentals
- Starting points for digital strategies (selection)
- Challenges in introducing digital strategies – four fights
- Identification of success factors for digital strategies (selection)
- Agile strategy management
- Social and ethical aspects of digital strategies
Digital Strategizing
3
ECTS
- Fundamentals
- Starting points for digital strategies (selection)
- Challenges in introducing digital strategies – four fights
- Identification of success factors for digital strategies (selection)
- Agile strategy management
- Social and ethical aspects of digital strategies
International Law
3
ECTS
- Foundations to Organization Theory
- External & internal factors to change organizations
- Organizational goals and instruments
- Creating effective organizations
- Organizational development & change
- Alignment issues
- Organizational controlling
- Concluding a contract
- Different types of contracts and their typical features
- Performance and obligations
- Solving problems (e.g. failure to perform, liabilities)
- Safeguarding creditors’ rights
- Forms of business organizations
International Law
3
ECTS
- Foundations to Organization Theory
- External & internal factors to change organizations
- Organizational goals and instruments
- Creating effective organizations
- Organizational development & change
- Alignment issues
- Organizational controlling
- Concluding a contract
- Different types of contracts and their typical features
- Performance and obligations
- Solving problems (e.g. failure to perform, liabilities)
- Safeguarding creditors’ rights
- Forms of business organizations
Strategic Digital & Social Media Marketing
3
ECTS
- Concepts: Online Marketing/ Digital Marketing
- Digital marketing sub-disciplines and major activity areas
- Performance measurement using Web analytics (e.g. Metrics and Tools)
- Data-driven Advertising
- Programmatic Advertising
- Legal and ethical aspects of digital marketing (e.g., EU’s General Data Protection Regulation (GDPR))
- Strategic planning and design of a social media marketing campaign
Strategic Digital & Social Media Marketing
3
ECTS
- Concepts: Online Marketing/ Digital Marketing
- Digital marketing sub-disciplines and major activity areas
- Performance measurement using Web analytics (e.g. Metrics and Tools)
- Data-driven Advertising
- Programmatic Advertising
- Legal and ethical aspects of digital marketing (e.g., EU’s General Data Protection Regulation (GDPR))
- Strategic planning and design of a social media marketing campaign
Experience Lab: Search Engine Marketing
3
ECTS
- Introduction: definition
- Search Engine Optimization / SEO
- Keyword research
- On-page SEO
- Web analytics and SEO tools
- Search Engine Advertising/ SEA
- Campaign settings
Experience Lab: Search Engine Marketing
3
ECTS
- Introduction: definition
- Search Engine Optimization / SEO
- Keyword research
- On-page SEO
- Web analytics and SEO tools
- Search Engine Advertising/ SEA
- Campaign settings
Corporate Development & Digital Transformation
3
ECTS
- Organisations and Organisational Effectiveness
- Organisational Theory
- Basic Challenges of Organisational Planning and Development
- Organisational Design
- Management in Organisational and Ethical Culture
- Organisational Life Cycle
- Organisational Decision Making
- Organisational Development and Change
- Change Management in Mergers and Acquisitions
Corporate Development & Digital Transformation
3
ECTS
- Organisations and Organisational Effectiveness
- Organisational Theory
- Basic Challenges of Organisational Planning and Development
- Organisational Design
- Management in Organisational and Ethical Culture
- Organisational Life Cycle
- Organisational Decision Making
- Organisational Development and Change
- Change Management in Mergers and Acquisitions
Strategic Human Resource Management & Leadership
3
ECTS
- Theory of strategic HRM
- Strategic HRM and business strategy
- Strategic HRM and organisational performance
- Strategic HRM in a complex and uncertain environment
- Strategic HRM in MNEs vs. SMEs
- Strategic Staffing
- Strategic Training and Develop Management
- Strategic Compensation and Rewards
- Strategic HRM and Sustainability
- Leadership Theories / Models and Leadership Traits
- Leadership Styles
- Cognitive, Behavioural, and Emotional Explanation for Human Motivation
- Performance Management and Controlling
- Leadership Tools
Strategic Human Resource Management & Leadership
3
ECTS
- Theory of strategic HRM
- Strategic HRM and business strategy
- Strategic HRM and organisational performance
- Strategic HRM in a complex and uncertain environment
- Strategic HRM in MNEs vs. SMEs
- Strategic Staffing
- Strategic Training and Develop Management
- Strategic Compensation and Rewards
- Strategic HRM and Sustainability
- Leadership Theories / Models and Leadership Traits
- Leadership Styles
- Cognitive, Behavioural, and Emotional Explanation for Human Motivation
- Performance Management and Controlling
- Leadership Tools
Service & Brand Management
3
ECTS
- Definition of services in comparison to manufactured goods
- The importance of Service Environment
- Challenges that must be identified and addressed by companies
- Developing effective service marketing strategies
- The Three-Stage Model of services
- Applying the 4 Ps to services:
- Service Product
- Distribution
- Pricing
- Promotion
- Balancing Demand against Productive Capacity
- Managing People in Services Marketing and improving Service Quality
- Importance of Customer Relationship Management in Services
- Service processes
- The Foundations of Identity-Based Brand Management
- The Concept of Identity-Based Brand Management
- Strategic Brand Management
- Operational Brand Management
- Identity-Based Brand Controlling
- International Identity-Based Brand Management
Service & Brand Management
3
ECTS
- Definition of services in comparison to manufactured goods
- The importance of Service Environment
- Challenges that must be identified and addressed by companies
- Developing effective service marketing strategies
- The Three-Stage Model of services
- Applying the 4 Ps to services:
- Service Product
- Distribution
- Pricing
- Promotion
- Balancing Demand against Productive Capacity
- Managing People in Services Marketing and improving Service Quality
- Importance of Customer Relationship Management in Services
- Service processes
- The Foundations of Identity-Based Brand Management
- The Concept of Identity-Based Brand Management
- Strategic Brand Management
- Operational Brand Management
- Identity-Based Brand Controlling
- International Identity-Based Brand Management
Customer Relationship Management
3
ECTS
- Relationship marketing vs. Transactional marketing
- Concept of the customer lifetime value
- Market segmentation and the customer lifetime value
- Marketing strategies in the field of CRM
- Big data marketing and CRM
- Multi-channel marketing and CRM
- Efficiency and effectiveness of loyalty programs
Customer Relationship Management
3
ECTS
- Relationship marketing vs. Transactional marketing
- Concept of the customer lifetime value
- Market segmentation and the customer lifetime value
- Marketing strategies in the field of CRM
- Big data marketing and CRM
- Multi-channel marketing and CRM
- Efficiency and effectiveness of loyalty programs
Event Management (Ted Talk) Seminar
3
ECTS
- Basics of event management
- Objective of the event and different types of events
- The event as a marketing and communication tool
- Planning and preparation
- Event execution
- Tasks and role of the event manager
- Choosing the right venue
- Personnel selection
Event Management (Ted Talk) Seminar
3
ECTS
- Basics of event management
- Objective of the event and different types of events
- The event as a marketing and communication tool
- Planning and preparation
- Event execution
- Tasks and role of the event manager
- Choosing the right venue
- Personnel selection
Master Thesis Tutorial
2
ECTS
During the Master Thesis Tutorial you will learn the fundamentals for your Master thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.
Master Thesis Tutorial
2
ECTS
During the Master Thesis Tutorial you will learn the fundamentals for your Master thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.
Interdisciplinary Elective
3
ECTS
By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. An interdisciplinary elective is an elective from another discipline than your own specialization.
Interdisciplinary Elective
3
ECTS
By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. An interdisciplinary elective is an elective from another discipline than your own specialization.
Business Elective
3
ECTS
A business elective is a business or management-related elective course.By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge.
Business Elective
3
ECTS
A business elective is a business or management-related elective course.By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge.
Integrative Case Studies
3
ECTS
- Focused review of the curriculum content
- Pre-assessment quiz/ content area assessment as benchmark for students’ status quo
- Guide and Strategic Plan to Case Study Analysis
- Writing a proper Case Study Analysis report
- Developing proper answers to Case questions, applying the relevant theoretical knowledge and frameworks
- In-depth Case Study Analysis with focus all subject areas of the curriculum
- In-depth Case Study Analysis with special focus on Strategic Management
Integrative Case Studies
3
ECTS
- Focused review of the curriculum content
- Pre-assessment quiz/ content area assessment as benchmark for students’ status quo
- Guide and Strategic Plan to Case Study Analysis
- Writing a proper Case Study Analysis report
- Developing proper answers to Case questions, applying the relevant theoretical knowledge and frameworks
- In-depth Case Study Analysis with focus all subject areas of the curriculum
- In-depth Case Study Analysis with special focus on Strategic Management
Venture Lab
4
ECTS
- Discovering and evaluating entrepreneurial opportunities
- Developing business ideas from opportunities (e.g. based on using Design Thinking, Personas and User Stories).
- Feasibility analysis of business ideas<
- Transferring the idea into a Business Model
- Business Model and its building blocks (value proposition, customers segments, channels, customer relationships, revenue model, key partners, key activities, key resources, cost structure)
- Business Plan: Introduction, Sample Case and General Outline
- Developing the details of the business plan
- Finding sources of financing: Business angels; Private equity; Start up financing; Venture capital investors<
- Preparing a pitch deck for successfully presenting the new venture business plan
Venture Lab
4
ECTS
- Discovering and evaluating entrepreneurial opportunities
- Developing business ideas from opportunities (e.g. based on using Design Thinking, Personas and User Stories).
- Feasibility analysis of business ideas<
- Transferring the idea into a Business Model
- Business Model and its building blocks (value proposition, customers segments, channels, customer relationships, revenue model, key partners, key activities, key resources, cost structure)
- Business Plan: Introduction, Sample Case and General Outline
- Developing the details of the business plan
- Finding sources of financing: Business angels; Private equity; Start up financing; Venture capital investors<
- Preparing a pitch deck for successfully presenting the new venture business plan
Business Simulation Game
3
ECTS
In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.
Business Simulation Game
3
ECTS
In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.
Business Elective
3
ECTS
A business elective is a business or management-related elective course.By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge.
Business Elective
3
ECTS
A business elective is a business or management-related elective course.By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge.
Value Based Management
3
ECTS
- Value maximization and corporate objectives, shareholder value and stakeholder value approach
- Financial measurement of corporate strategies and competitive advantage: the principles
- Shortcomings of traditional profitability ratios for a value-based management
- Economic Value Added, Cash Value Added
- Identifying the drivers of value creation and investment decision-making
- Management compensation and incentives for value creation
Value Based Management
3
ECTS
- Value maximization and corporate objectives, shareholder value and stakeholder value approach
- Financial measurement of corporate strategies and competitive advantage: the principles
- Shortcomings of traditional profitability ratios for a value-based management
- Economic Value Added, Cash Value Added
- Identifying the drivers of value creation and investment decision-making
- Management compensation and incentives for value creation
Business Project
6
ECTS
The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation, related to the field of their specialization.
By the end of the module students should be able to:
- Define project goals for the “client”.
- Work under the set timeframe and agreed project scope.
- Cooperate in the international project teams.
- Evaluate markets/ industries/ competitive landscapes.
- Develop possible strategic directions for the “client” business.
- Formulate recommendations.
Business Project
6
ECTS
The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation, related to the field of their specialization.
By the end of the module students should be able to:
- Define project goals for the “client”.
- Work under the set timeframe and agreed project scope.
- Cooperate in the international project teams.
- Evaluate markets/ industries/ competitive landscapes.
- Develop possible strategic directions for the “client” business.
- Formulate recommendations.
Corporate Governance
3
ECTS
- Historical developments around the world
- Directors and board structures in different parts of the world
- Family business governance
- Role of institutional investors
- Corporate governance in mergers and acquisitions
- Socially responsible investments
- Corporate governance in different regions
Corporate Governance
3
ECTS
- Historical developments around the world
- Directors and board structures in different parts of the world
- Family business governance
- Role of institutional investors
- Corporate governance in mergers and acquisitions
- Socially responsible investments
- Corporate governance in different regions
International Project Management
2
ECTS
- Social competence: Communication, motivation, groups and team structures, leadership, conflict management
- Methodological competence: Structural aspects, time management, cost management, human resource management, creativity and problem solving
- Organisational competence: Quality management, documentation, risk management, project start and closure
International Project Management
2
ECTS
- Social competence: Communication, motivation, groups and team structures, leadership, conflict management
- Methodological competence: Structural aspects, time management, cost management, human resource management, creativity and problem solving
- Organisational competence: Quality management, documentation, risk management, project start and closure
Sustainable Supply Chain Management
3
ECTS
- Defining the state of a sustainable supply chain based on actual trends
- Discussion of various theoretical concepts (e.g. Stakeholder Theory, Slack Resource Theory) and their implications for sustainable supply chain management
- Defining a “New Normal” of how to do business (e.g. circular economy, regenerative business models, carbon literacy training)
- Sustainable Marketing (definition, Green Marketing Strategy Mix, Green Washing and Sustainable Consumer Buying Behaviour)
- Sustainable Procurement (definition, Sustainable Procurement Process Model with a focus on sustainable supplier relationship management; new trends like circular procurement)
- Sustainable Logistics
- Sustainable Design
- Carbon Emission / Human Rights in global supply chains
Sustainable Supply Chain Management
3
ECTS
- Defining the state of a sustainable supply chain based on actual trends
- Discussion of various theoretical concepts (e.g. Stakeholder Theory, Slack Resource Theory) and their implications for sustainable supply chain management
- Defining a “New Normal” of how to do business (e.g. circular economy, regenerative business models, carbon literacy training)
- Sustainable Marketing (definition, Green Marketing Strategy Mix, Green Washing and Sustainable Consumer Buying Behaviour)
- Sustainable Procurement (definition, Sustainable Procurement Process Model with a focus on sustainable supplier relationship management; new trends like circular procurement)
- Sustainable Logistics
- Sustainable Design
- Carbon Emission / Human Rights in global supply chains
Corporate Social Responsibility
3
ECTS
- Cornerstones of sustainable management
- CSR as management approach
- Practical approaches of organizational effectiveness
- Tools for CSR implementation
- CSR and financial performance
- Life cycle assessment
Corporate Social Responsibility
3
ECTS
- Cornerstones of sustainable management
- CSR as management approach
- Practical approaches of organizational effectiveness
- Tools for CSR implementation
- CSR and financial performance
- Life cycle assessment
Language & Communication Skills
2
ECTS
The “Scholarly Writing and Analysis” course is offered for German native speakers. German as a foreign language is offered as an obligatory course for Non-native German speakers.
Language & Communication Skills
2
ECTS
The “Scholarly Writing and Analysis” course is offered for German native speakers. German as a foreign language is offered as an obligatory course for Non-native German speakers.
Innovation Management & Digital Transformation
3
ECTS
- Diagnosing the change context: diffusion and dynamics of innovation
- Sources & types of innovation
- Product/service, process & business model innovation
- Individual and corporate creativity
- Strategic innovation management & the innovation process incl. New Product Development (NPD)
- Introduction to digitalization, digital age & digital divide
- Digital drivers & disruptive forces
- Technological drivers of digital transformation
- Socio-technological change associated with the adoption of the mentioned drivers
- Introduction to the digital organization & digital business models
- Impact of digitalization on the value chain (Industry 4.0)
- Digitalization-related innovation theories & technology management
- Digitalization leadership & organisational transformation concepts
- Change management & transformational leadership
- Agility and VUCA world
- SCRUM and Design Thinking
Innovation Management & Digital Transformation
3
ECTS
- Diagnosing the change context: diffusion and dynamics of innovation
- Sources & types of innovation
- Product/service, process & business model innovation
- Individual and corporate creativity
- Strategic innovation management & the innovation process incl. New Product Development (NPD)
- Introduction to digitalization, digital age & digital divide
- Digital drivers & disruptive forces
- Technological drivers of digital transformation
- Socio-technological change associated with the adoption of the mentioned drivers
- Introduction to the digital organization & digital business models
- Impact of digitalization on the value chain (Industry 4.0)
- Digitalization-related innovation theories & technology management
- Digitalization leadership & organisational transformation concepts
- Change management & transformational leadership
- Agility and VUCA world
- SCRUM and Design Thinking
Strategic Analysis & Management
3
ECTS
- Strategy making process and strategic reasoning: cognitive process of strategy
creation through the prism of logic and intuition - Setting strategic purpose in the context of responsible stakeholder management
- Advanced external environment analysis: markets, industries and competitive
landscapes in static and dynamic perspective in the domestic and international
context - Diagnosing and managing strategic capability through national borders over time
- Cultural and institutional context of strategic management: concepts, frameworks
and analytical tools - Generic and interactive business strategies, inside-out and outside-in perspective on
achieving and sustaining competitive advantage internationally - Network-level strategies
- Corporate development and configuration: strategic options and portfolio matrices
- Strategy formation
- Strategic change and corporate restructuring
- Strategic renewal
- Strategy evaluation and strategic controls: tools and methods
- Organizing for success
Strategic Analysis & Management
3
ECTS
- Strategy making process and strategic reasoning: cognitive process of strategy
creation through the prism of logic and intuition - Setting strategic purpose in the context of responsible stakeholder management
- Advanced external environment analysis: markets, industries and competitive
landscapes in static and dynamic perspective in the domestic and international
context - Diagnosing and managing strategic capability through national borders over time
- Cultural and institutional context of strategic management: concepts, frameworks
and analytical tools - Generic and interactive business strategies, inside-out and outside-in perspective on
achieving and sustaining competitive advantage internationally - Network-level strategies
- Corporate development and configuration: strategic options and portfolio matrices
- Strategy formation
- Strategic change and corporate restructuring
- Strategic renewal
- Strategy evaluation and strategic controls: tools and methods
- Organizing for success
Empirical Research Methods
3
ECTS
- Development of a research question
- Primary vs. secondary data
- Steps of research process
- Research designs
- Quantitative and qualitative data
- Structured methods of data collection: questionnaire and structured interview
- Un- and semi-structured methods: qualitative interview and focus group
- Quantitative and qualitative content analysis
- Ethical considerations of data collection
- Sampling
- Data analysis using statistical software programs (SPSS)
- Univariate analysis, bivariate analysis (crosstab and correlation), multiple linear regression
- Writing a research report – structural and other formal requirements
Empirical Research Methods
3
ECTS
- Development of a research question
- Primary vs. secondary data
- Steps of research process
- Research designs
- Quantitative and qualitative data
- Structured methods of data collection: questionnaire and structured interview
- Un- and semi-structured methods: qualitative interview and focus group
- Quantitative and qualitative content analysis
- Ethical considerations of data collection
- Sampling
- Data analysis using statistical software programs (SPSS)
- Univariate analysis, bivariate analysis (crosstab and correlation), multiple linear regression
- Writing a research report – structural and other formal requirements
Business Economics
3
ECTS
- Analysis of demand, supply, and market equilibrium
- Theory of consumer choice
- Theory of the firm, production and cost analysis
- Market structures: perfect competition, monopoly, monopolistic competition, oligopoly, contestable markets
- Game theory
- Pricing strategies
- Factor markets, labor economics
- Economics of information
- Industrial organization
- Limitations of markets and interventions by the government
- Econometric techniques related to these topics
Business Economics
3
ECTS
- Analysis of demand, supply, and market equilibrium
- Theory of consumer choice
- Theory of the firm, production and cost analysis
- Market structures: perfect competition, monopoly, monopolistic competition, oligopoly, contestable markets
- Game theory
- Pricing strategies
- Factor markets, labor economics
- Economics of information
- Industrial organization
- Limitations of markets and interventions by the government
- Econometric techniques related to these topics
Warum UNIVERSITY?
Dein Weg zur
Der Einstieg in dein Master-Studium an der University of Applied Sciences ist so individuell wie du selbst – und dabei unkompliziert gestaltet. Mit unserem benutzerfreundlichen Online-Bewerbungsverfahren kannst du dich bequem von ü aus bewerben, ganz ohne Numerus Clausus.
Anstatt von starren Zugangsvoraussetzungen erwartet dich bei uns ein persönliches Auswahlverfahren, das deine ä und Potenziale in den Mittelpunkt stellt. Egal, ob du dich für ein duales, berufsbegleitendes oder Vollzeit-Studium entscheidest, die University bietet dir die optimale Verbindung von Theorie und Praxis.

Zulassungsvoraussetzungen
Die Zugangsvoraussetzungen für dein Master-Studium an der University of Applied Sciences variieren je nach Studiengang .
Deadlines
Die Bewerbungsfrist ist Գä offen, selbst vor deinem Abitur. Für duale Studiengänge solltest du ausreichend Vorlaufzeit einplanen, damit wir deinen passenden Praxispartner finden können. Der Studienstart ist flexibel: zum Wintersemester oder, bei ausgewählten Programmen, auch zum Sommersemester. Eine ڰüپ Bewerbung ist besonders wichtig, um begrenzte Studienplätze zu sichern und eventuell notwendige Visa rechtzeitig zu beantragen.
Finanzierung
Ein duales oder berufsbegleitendes Studium wird oft durch den Praxispartner finanziert, der zugleich eine wertvolle berufliche Begleitung bietet. Ein Vollzeitstudium lässt sich hingegen durch zahlreiche ööٱ wie ö oder Stipendien individuell gestalten, um dir eine optimale Verbindung von persönlicher Entwicklung und akademischer Zukunft zu ermöglichen.
Maximal Praxisah
Durch unseren Ansatz, Theorie und Praxis zu verbinden, kannst du während deinem Master-Studium dein erlerntes Wissen direkt anwenden und wertvolle Einblicke in die reale Arbeitswelt gewinnen.
Business Projects
Im Rahmen der Business Projects an der International Business School haben Studierende die Möglichkeit, gemeinsam mit renommierten Unternehmen an äٲԲ Projekten zu arbeiten. Diese praxisorientierte Lehrform verbindet theoretisches Wissen mit konkreten wirtschaftlichen Fragestellungen und gewährt tiefe Einblicke in berufliche Abläufe.
Unternehmenskooperation
Dank eines Netzwerks von ü 1.300 etablierten Unternehmen aus diversen Branchen profitieren Studierende von exklusiven Einblicken in die Arbeitswelt. Diese Kooperationen eröffnen nicht nur spannende Perspektiven, sondern fördern auch die Entwicklung wichtiger Kontakte und bieten nachhaltige Karrieremöglichkeiten.
Praktikum/Berufserfahrung
Ob in Form von Pflichtpraktika, die fester Bestandteil vieler Studiengänge sind, oder durch die Integration von Berufserfahrung in duale und berufsbegleitende Programme: Du kannst dein Fachwissen direkt in der realen Arbeitswelt anwenden.
WIE FINDE ICH MEINEN PERFEKTEN KARRIEREWEG?
Der Career Service und das Talent Development der unterstützen dich dabei, dein ideales Partnerunternehmen zu finden. Mit 1:1-Coachings, Workshops und einem breiten Netzwerk an Unternehmenspartnern begleiten wir dich ü deine gesamte Studienzeit hinweg. Gemeinsam entwickeln wir eine Strategie, die zu deinen ä und Karrierezielen passt.

Ablauf und Präsenzzeiten deS Masterstudiums


Inspiration und Impact – Das sagen unsere Alumni
Lass dich von den Erfahrungen unserer Alumni inspirieren und entdecke, wie das Master-Studium an der ihre berufliche und persönliche Entwicklung geprägt hat.
FAQ: Die wichtigsten Fragen zum Masterstudium International Business
Hier findest du Antworten auf alle wichtigen Fragen rund um dein Masterstudium in International Business. Solltest du weitere Fragen haben, kannst du uns jederzeit gerne kontaktieren.
Was ist International Business?
International Business befasst sich mit der globalen Steuerung und Entwicklung von Unternehmen, die in internationalen Märkten tätig sind. Es kombiniert betriebswirtschaftliche Grundlagen mit interkulturellen, strategischen und wirtschaftspolitischen Aspekten, um Unternehmen erfolgreich auf internationaler Ebene zu führen.
- Globale Marktstrategien: Entwicklung von Expansionsstrategien, Markteintrittsanalysen und internationalen Wettbewerbsstrategien.
- Interkulturelles Management: Verständnis kultureller Unterschiede und deren Einfluss auf Geschäftsbeziehungen, Führung und Verhandlungen.
- Internationales Finanzmanagement: Währungsrisiken, globale Finanzmärkte und Investitionsstrategien für multinationale Unternehmen.
- Supply Chain und Logistik: Steuerung internationaler Lieferketten und Optimierung von Beschaffungs- und Distributionsprozessen.
- Internationale Wirtschaftsbeziehungen: Einfluss globaler Handelsabkommen, wirtschaftlicher Rahmenbedingungen und politischer Entwicklungen auf Unternehmen.
Warum lohnt sich ein Master in International Business?
Ein Master in International Business bereitet dich auf eine Karriere in international tätigen Unternehmen vor. Mit praxisnahen Inhalten und globaler Ausrichtung erhältst du das notwendige Fachwissen und interkulturelle Kompetenzen, um in multinationalen Konzernen oder Beratungsfirmen tätig zu sein.
Wie lange dauert das Masterstudium?
Das Masterstudium in International Business dauert in der Regel 4 Semester (2 Jahre) und endet mit dem Master of Arts (M.A.).
Gibt es einen NC?
In der Regel gibt es für den International Business Master-Studiengang keinen Numerus Clausus (NC). Die Zulassung erfolgt auf Grundlage deines Bachelorabschlusses.
Was sind die Voraussetzungen für den Master in International Business?
Bewerber:innen benötigen einen anerkannten Bachelorabschluss in Betriebswirtschaft oder einem verwandten Fach. Gute Englischkenntnisse sind erforderlich, da das Studium vollständig in englischer Sprache angeboten wird.
Wie läuft das International Business Masterstudium ab?
Der Master in International Business (M.A.) kombiniert Vorlesungen, Seminare und praxisnahe Projekte mit Unternehmen, um Studierende optimal auf die Anforderungen des internationalen Marktes vorzubereiten.
Wo kann ich den Master in International Business studieren?
IBInternational Business im Master kannst du an unserem Standort in ö studieren.
Was lernt man im Master IB? Was sind die Studieninhalte?
Im Masterstudium International Business lernst du internationales Marketing, Finanzmanagement, Supply Chain Management, interkulturelle Kommunikation und Unternehmensethik.
Wie viel verdient man nach dem Masterstudium?
Das Einstiegsgehalt für Absolvent:innen liegt in der Regel zwischen 50.000 und 75.000 Euro pro Jahr, abhängig von Branche und Unternehmensgröße.
Kann ich auch ohne wirtschaftswissenschaftlichen Bachelorabschluss studieren?
Ein Masterstudium erfordert in der Regel einen abgeschlossenen Bachelorabschluss. Unter bestimmten Bedingungen kann eine Zulassung ü berufliche Qualifikationen erfolgen.
Noch Fragen?
Du hast Fragen zu unseren Bachelor- oder Master-Studiengängen? Vereinbare jetzt ganz unkompliziert deinen persönlichen Beratungstermin – online oder vor Ort! Unser Team unterstützt dich individuell und unverbindlich auf deinem Weg zum passenden Studium.
